The Economist wonders about the return to profit of the auto industry. Reading the article, it s crystal the Economist concern about the difficulties the industry has been going through in the last year. One of the conclusions is that the return to profit some car companies will achieve this year (some other will probably make profit again only next year) is going to be modest. “Poor folks” is my reaction, they wont get big bonuses this year and their profit wont equal their testosterone.
Do you know what is the difference in terms of costs between a Fiat 500 and an Audi Q7? It is about 10k Euros. It means that all the rest is basically profit for the car companies. You see, 10.000 euros of difference in costs and I am afraid to check the different final price for the two cars.
Why am I saying that? Because the Economist predicts that consumers will turn towards smaller and more efficient cars where the profit for car companies is lower.
I honestly dont get it! Instead of promoting a different approach to mobility or investment in green technology, media are still here pushing for the car industry. “Less profit for the car industry, less cars sold” sounds soooo nice to me. The point is that we are all so tele-lobotomized by commercials and we do need to do all we can to buy a new SUV for the profit of the car industry.
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