At the Ito Yokado supermarket, I’ve been surprised by clerks telling me to take my reciept to the cash back counter. For three days, Ito Yokado is offering a huge discount on many products in an effort to appeal to customers whose families have suffered job losses or reduced or even no bonuses. Everybody’s hurting in this difficult economy, as deflation and a really high yen takes it out on the Japanese consumer, according to Bloomberg’s report on Aeon and Ito Yokado discounts.
On Friday, I picked up a few pairs of socks and was surprised to find that the clerks accepted my point card, which I redeemed for about 200 yen, and handed me a receipt which I then took to the front counter for a further discount of nearly 70 yen. At the register, every time I refuse a bag, my purchase price is discounted by 2 yen.
So, tonight, I’m going back to pick up a few more things for tonight’s dinner, cashmere socks and some other bits and pieces to keep me through the week.
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