Thursday, December 17, 2009

Newspapers and pay per view

Rafe Needleman at CNET (http://www.cnet.com/profile/rafe/) writes a good article on his opinion of paying once for digital newspapers subscription (full story at http://news.cnet.com/8301-19882_3-10417065-250.html?part=rss&subj=news&tag=2547-1_3-0-20).

I think it’s absolutely right to pay for some kind of informations or VAS (Value Added Services), though it’s absolutely correct to have a “flat subscription” where you pay for the information but you don’t for the media bringing it.

And cannot be penalized those having acces through diferent media.

I think that information providers (but also media providers,…) look at making big money in short time to maximize initiative ROI instead of creating a stable and fidelized subscriber base.

It’s the distortion (and subsequent error) we’ve been through last years and that is triggered by market: it’s better to grow short than consolidate in long time.

This post as a comment also at http://news.cnet.com/8618-19882_3-10417065.html?communityId=2127&targetCommunityId=2127&blogId=250&messageId=8817126

[Via http://ictheworld.wordpress.com]

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